I’m a great believer that a space should reflect who you are and encompass the loves and things that make you tick…

With a huge background in Interior Styling and Interior Home ideas for magazines (more about this next), this fast pace and constant page worthy creating has taught me to identify everybodies needs and that includes the clients as well as my own, we work together. Naturally I will listen to what you love and the needs for each space but what I really want to do is help you harness the confidence in your style and make you feel proud to own it.

Textiles, texture, colour balance and melding old with new are my favourite avenues to work with and this is what we will find out what you love to work with too, it’s the first thing I ask and set for us to then nail it together.

Lets make some great inspirational spaces together.

Now a bit a bout me….

London. Hot of the press from a Textile degree at Brunel university, England and into a textile studio, I soon realised there was more to life than a conveyor belt of commercial fabric designs. Work experience at British Homes and Gardens not only opened up a huge passion for interiors it also showed me what London was really made of.

This was a very fast, creative and exciting time for me as budgets grew and empty location houses became more available- yes complete empty houses just for us to hire and decorate, heaven.  I learnt fast about managing teams of painters, set builders, floor layers,  soft furnishing makers, art directing photographers, writers, stylists and managing my in house team as well as editing and pitching feature ideas. Everything had to be commissioned and organised to all to come together for shoot days and then all be returned, taken down, credited and written about x  14 features a month. I still pinch myself knowing and recapping the amazing opportunities I had to create inspirational room after room with London shops and industries at my door, with the absolute pleasure of working along side some of the most creative stylists, photographers and writers in the London magazine world.

Several magazines later like Ideal Home magazine, BBC Good Homes and British Homes and Gardens, as you can imagine, I was a little tired out and thought a small sabbatical to the other side of the world would refresh, inspire.  No, it became just too tempting to move there.

Sydney. I soon set up a freelance business and engaged in all piers of styling like Food propping for Donna hay, Marie Claire and Vogue Entertaining & Travel, producing Ray Morris make up team for L’oreal Fashion week and sourcing the most incredible yacht/ locations for a Conde Nast traveller fashion shoot. Then what I knew well, decorating for Vogue Living, House & Garden, Home Beautiful, Real Living, Instyle, Marie Claire and Notebook magazine; large advertising productions for companies such as Domayne, Jamie Durie and Lindt Chocolate. All adapted and had their own approach and style to get their inhouse messages across. Sydney was and is fun, sunny, glamorous but not a place for a family with no family there.

Perth. Often I am asked ‘why WA?’ not just family members but people that have lived here all their lives and I simply answer, ‘Magic’ and it is, Perth, Fremantle, has become my real home, a place for my family and a place to explore. I also met a Perth man, they always go home and so it became mine, with no regrets. I moved here in 2011.

While continuing to work with a large range of clients including architects, interior designers and creatives then pitching features to leading homes and design magazines, I set up a respected blog called Style and Focus with photographer Jody D’Arcy to personally meet the creative community. I like writing but Interiors are more my thing, Blogs are more about writing. something had to give and so creating Interiors and imagery won again.

With several successful renovations under my belt, the natural progression was to move into real decorating and home interior design, harnessing everything I have learnt over the many years (20 to be precise) and advising people how to do it and put the personality into their homes. This is where Texture Tone Design comes into play I can now create a balance between Interior Design, Decorating and styling for a home, business, designer or brand…..


Jo Carmichael
Founder of Texture Tone Design.